When my husband bought me a remote car starter for Christmas a month ago, I said to him, "I don't need this, it's 40 degrees outside". Well, this morning the practicality and likability of that precious little gizmo immediately shot to #1 on my list! As I drove to Vermont in my warm and cozy heated leather seats, I watched the digital thermometer in my car go from 2 degrees in CT to -6 degrees by the time I got to Killington. I thought to myself, "adios El Nino, winter has arrived"! And certainly, things have begun to look and feel more like winter this past week or so. The tiny mountain (Ski Sundown) near my house was abuz with night skiing as I drove by yesterday, most of the golf courses have finally closed, and I even think I saw someone in my neighborhood trying to use a snow blower for that dusting of snow that fell earlier this week.
And in Killington, we all welcome the opening of the Skyeship Gondola this weekend! This is the lift that enables our trailside properties to be considered ski-in/ski-out. I have timed some key marketing initiatives to take advantage of the colder temps. Many of you may have seen the January 18th edition of The Drift, Killington's E-Newsletter, where Wise featured a special property. If you missed it, email me at kara@wisevacations.com [1] and I'll pass it along. Good Stuff. In addition, please cruise on over to Killington's Snow Report page, where you will see that Wise is the Sponsor this week. We are able to participate in these initiatives because we purchase the highest level of membership possible in the Killington Travel Service. In addition, I've been creating our own E-Newsletters which go out to past and prospective customers, to check out the latest issues, visit the Specials Page of our website for the link to the archive.
So it appears as though winter is here to stay for awhile, which is certainly making us all smile. Now, if you'll excuse me, I need to go warm up my car...
Links:
[1] mailto:kara@wisevacations.com